April 10, 2021

Submitted by: Franklinya Glass

Copywriting is one of the professions that is highly respected. But people who are just starting out usually find themselves committing tons of blunders. The following are some copywriting mistakes you should avoid at all costs.

Don’t make the most common mistake which is to not take the time to study your product to every last detail. Not knowing anything about your products means your sales copy won’t be thorough and your prospects will automatically suspect something’s up. This is why it’s important to first study your product and note down all the details that you can use in your sales copy, if you come off as someone who doesn’t know much about the product, your prospects will find it unprofessional, which will obviously affect your sales. For example, if you’re selling an ebook on “dog training”, you should be able to write the benefits of this product in such a way that it gives away just ‘enough’ information and retains the main info. Good copywriters can use words to convince prospects that their products are useful to them, and that comes with knowing the pros and the cons of the product. When you have finally learned all there is to know about your products, it should then become simple to tell your prospects how they can most benefit from the product as well as whey they should spend their hard earned money on it.|One of the most important mistakes copywriters make when they first start out is they put all their work into telling people how awesome the product is and what it can do. You must comprehend that people won’t be interested in what the product is or what it can do, they only want to know what it can do for them. Your prospects are going to want to know what they’ll get out of the product and why they should spend their money on it. You must understand that the internet is filled with products just like the ones you’re offering and these products probably act just like yours do. This is why it’s essential to explain exactly why they need to buy your product if you want to take that coveted sale. So leave all the features out of it and go into detail about how much your prospects will benefit. You can effectively do this by putting a benefit after every feature you mention. Copywriting is about offering hopes and aspirations. You’re essentially letting them know you have the answers they seek and that it’s going to be an easy process. Nobody is going to want to read about how your product was made, or what technology was used, but rather they want to know how their lives will be better off. This is something you will always want to remember.|The copywriting rule about using negative words is that you should never use them, and you should never use them especially in your headlines – kiss of death. You simply need to find an alternative way of expressing something negative. Perhaps the most often encountered situation involves words with the ‘not’ contraction form, and you need to find a way to avoid using them – like what was just said. When you’re writing your headline, you especially must be very careful about using negative words; careful to the point of never using them in the headline.

Of course you cannot come across like you’re selling something, even though people know you’re selling something – no matter what, though, in the end – copy and copywriters sell things.|When you’re writing a sales copy, don’t make the simple mistake of using the wrong punctuation, because doing this can change the whole meaning. When you’re a copywriter, your job is to take words and string them together in certain ways so as to make your prospects unable to say no because they’ll feel as though it’s necessary to buy your product. You might have the best product in the world but if your sales copy isn’t up to par, people will judge you on that. What’s the extent of these mistakes? You may think it’s crazy but there are some copywriters that still use a semicolon when they should be using a comma when it calls for it. If you write sales copy and it includes too many errors, your prospects will be put off. You don’t have to sound fancy when you write, but you do need to make sure you’re using your punctuation marks in the right places. Remember, using proper grammar will not only make you look professional but it will also make your message crystal clear.|Always remember that no sales copy can succeed if prospects don’t fully understand it. This has to do with the words you use and also how you manage those words in your copy. But many new copywriters forget this and they end up missing on vital elements such as the subheadings. You would think that everyone would know to avoid that, but it’s important that you learn about it so you don’t make it yourself. Your sales copy is nothing more than a lengthy piece of copy that is supposed to give your prospects all the information they need to make a decision to buy. Now, it’s your job to make sure that your copy is readable and digestible by the prospect. Subheadings allow people to get the information they seek if they just scan the copy. You’ll find that most people who read sales copy online won’t sit there and read the thing in its entirety. The first thing they do is scan through the copy and then if they find something interesting, they start reading from there. That’s why you’ll want to make sure your copy is written in little pieces that come together just like a jigsaw puzzle. Subheadings will help prospects discover the points they’re looking for and they also do a nice job of breaking up your copy into smaller sections. That doesn’t mean you should go hog wild with the subheadings, however. You need to make sure you’re only utilizing them when you have to.}

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Your sales copy is supposed to make your prospects consider buying your product, and then it should make them buy. When you’re trying to convince them, don’t leave anything out. This is why testimonials are always a good idea as they let your prospects learn more and they also get to see how the product is perceived by others. Your prospects will always feel at ease when they see that there are others who have used your product and that they had positive experiences with it. People will always be apprehensive about spending money, and that goes especially for buying things online. That’s why you’ll want to gather as many testimonials as you can either from past satisfied customers or experts in your field, or both. This helps the prospect feel relieved and makes it easy for him/her to take action and actually buy the product. You can get written testimonials, but video and audio testimonials are often more effective.

Another simple mistake that many copywriters make is that they don’t have a strong call to action at the end of their sales copy. Remember that the whole success of your sales letter depends on how well it converts your prospects into buyers. Just remember that every aspect of sales copy is important and matters. So don’t assume anything really about your visitors, tell them to click here. Be very specific when you are telling the reader what to do in your call to action.

You cannot be shy about using a call to action order, so what ever your order link states, it’s best to use the same words in your copy.

So if you want to join the ranks of respected copywriters, make sure you avoid the blunders you just learned about.

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